Chiapets are terracotta figurines used to grow chia. Chia seeds germinate within a couple of weeks and resembles an animal's or character's fur or hair. When moistened Chia seeds form a type of gel that is applied to the grooved surface of a terra cotta figurine.
The Chia Guy was the first Chi Pet. Chia Guy Launched on September 8, 1977 and sold in magic shops.
The first successful Chia pet was in 1982 when they released the "Ram"
approximately 500,000 Chiapets were sold in 2007